Building Digital Experiences Since 2018
We started with a simple belief: great mobile apps should feel like natural extensions of how people think and work. Seven years later, we're still obsessed with that same idea.
Our Story Unfolds
Every milestone taught us something new about creating digital experiences that actually matter to people using them every day.
The Beginning
Started in a small Singapore co-working space with just two designers and one shared coffee machine. Our first client was a local logistics company that needed their delivery app completely reimagined. Spent three months understanding how drivers actually used the interface during rush hour traffic.
Remote Revolution
When everything moved online, we discovered something interesting – our design process worked even better remotely. Started conducting user interviews via video calls, which gave us deeper insights into how people interact with apps in their actual environments, not sterile testing labs.
International Expansion
Our portfolio reached 50+ mobile applications across Southeast Asia. Each project taught us that good design isn't about following trends – it's about solving real problems for real people. We started focusing exclusively on user research before touching any design tools.
Design System Mastery
Developed our signature approach to scalable mobile design systems. Instead of creating pretty mockups, we build living design languages that grow with our clients' businesses. This shift changed everything about how we approach new projects.
Future Focus
This year we're diving deeper into accessibility and inclusive design. Every interface should work beautifully for everyone, regardless of how they interact with technology. Our upcoming projects will showcase what truly universal mobile design looks like.
What Drives Our Work
User-First Thinking
We spend more time understanding your users than creating wireframes. Every design decision starts with real human behavior, not assumptions about what looks good.
Honest Communication
No designer jargon or inflated promises. We'll tell you exactly what we're doing, why we're doing it, and what results you can realistically expect from the process.
Long-Term Partnership
We build relationships that outlast individual projects. Your app will evolve, and we want to be there helping it grow rather than disappearing after handoff.
Technical Reality
Beautiful designs that can't be built properly are worthless. We understand development constraints and create interfaces that work seamlessly across devices and platforms.
Measurable Impact
Good design should improve specific metrics that matter to your business. We help you identify what success looks like and design experiences that deliver those outcomes.
Accessible Innovation
Cutting-edge design means nothing if some users can't access it. We create modern interfaces that work beautifully for everyone, including users with different abilities.
Meet the Team
How We Work Together
Our team formed organically around shared frustrations with typical agency approaches. We were tired of seeing great design concepts get lost in translation or compromised by unrealistic timelines.
Instead of building a large team, we stayed small and focused. Every person here has spent years refining their craft and learning to collaborate in ways that actually improve the final product.
We work best with clients who value thorough research and iterative improvement over quick turnarounds. If you're looking for a team that will take time to understand your specific challenges, we should talk.
Ingrid Svensson
Spent five years at a fintech startup learning how small design details can make or break user trust. Now applies that precision to mobile app interfaces across different industries.
Celeste Dubois
Bridges the gap between design vision and technical implementation. Her background in both design and development means fewer surprises during the build process.
Work We're Proud Of
Each project presented unique challenges that pushed us to think differently about mobile interface design.
Healthcare Navigation
Redesigned appointment booking flow for a clinic network. Reduced booking abandonment by 40% through simplified form design and clearer progress indicators.
E-commerce Optimization
Streamlined checkout process for Southeast Asian marketplace. Focused on payment method preferences and mobile-first purchasing behavior specific to the region.
Financial Services
Created accessible dashboard interface for investment tracking app. Prioritized clear data visualization and intuitive navigation for users managing complex portfolios.
Transportation Hub
Designed real-time tracking interface for delivery logistics platform. Solved complex information hierarchy challenges while maintaining clean, scannable design.